Trung Tam is a brand identity designed for a corporate, cultural and business hub in Hôi An Vietnam. I have designed a flexible logo with a geometric visual language that is adapted throughout the mobile website to advertise the centre. After in-depth research into Hôi An I wanted this centre to be a space that reflects the young ambitious demographic of Vietnam and it’s regional cultures. Embracing the natural beauty of Hôi An and peace loving nature of the Vietnamese people, the USP of this brand is its holistic yoga, meditation and mindfulness daily sessions. Trung Tam’s translation from Vietnamese to English is 'hub'.